SEAT Leon X-PERIENCE: Quirky Animated Cartoons
When it comes to family holidays, we picture a stress-free week away, lounging by the pool, with a cocktail in hand. But let’s face it; it wouldn’t be a family holiday without a few tricky situations! The guys over at SEAT have taken this on board and to celebrate the release of the new SEAT Leon X-PERIENCE, they have devised a series of quirky animated cartoons aimed to poke fun at a typical family holiday!
The cartoons themselves offer up something rarely seen in the car industry: animated content. It’s a fresh perspective on car advertising and we think it works really well. The SEAT series also goes one step further by perfectly reflecting a modern family unit, more akin to today’s multi-cultural society.
Juliet Carrington, Head of PR at SEAT UK discussed the reasons why the brand decided to use these fun cartoons: “This is SEAT’s first step into the world of animation. We wanted to create something that stood us apart from other car brands, and what better way to do this, than creating a series of cartoons that the whole family can relate to.
The first cartoon in the series “Family Experience #24: Who needs a holiday when you can just give your kid a phone.” As you’ve probably guessed, the cartoon shows how children’s lives are controlled by addiction to their phones.
Mum and Dad are seen desperately trying to distract the kids away from their phones, but even the view of a beautiful sunset, does not stop them playing a game on their smart phones!
Dad then gets the idea to take a picture and instead of uploading it to Instagram and hashtagging #sunset #nofilter, he sends it to the kids who for a brief moment look up from their screens, but then shortly after resort to playing with their phones. We are sure any Janes with children can relate to this!
Watch the funny cartoon here:
The Stylish Seat Leon X-PERIENCE is the brand’s latest family estate car. It is the perfect companion for a day out with the family as it offers a comfortable ride alongside a spacious interior. The permanent four-wheel-drive is one of its popular assets and it has all the latest technology including: all-road styling, dual zone climate control and rear parking sensors.
If you are on the look out for a new family car, we think it’s definitely worth checking out the SEAT Leon X-PERIENCE, it’s available now, priced from £24,920 on the road.
Head to SEAT’s website for more information and who knows, maybe the stylish X-PERIENCE will distract your kids from using their phones… a Jane can dream!
This content was kindly sponsored by SEAT.