HTC have unveiled a new handset and we absolutely love it! The Limited Edition HTC One M9 INK, created in collaboration with worldwide fashion icon and supermodel, Jourdan Dunn, looks smart, sophisticated and sexy.
Leading fashion photographer, Matt Irwin (Vogue UK, Vogue Russia, Vogue Japan) snapped the first-look imagery of Jourdan looking flawless posing with the sleek handsets.
Their brushed metal two tone finishes (gold on gold and silver on gold) were inspired by the HTC’s One M9’s. Whilst the body art-inspired illustration, engraved onto the back of the phone, is the first of its kind.
Jourdan models the HTC INK design that has also been recreated in temporary metallic body art in the Matt Irwin images, playing into this year’s hottest fashion and beauty trend.
The supermodel worked in partnership with leading artist Cally-Jo, who was responsible for Rihanna’s henna-style hand inking, to create the first ever HTC INK design.
On the handset unveiling, Jourdan said: “Body art is an important part of my look and, as I don’t go anywhere without my phone, it makes perfect sense to combine the two to create a uniquely personalised accessory. The opportunity to work with a brand that is famous for design and to put my own creative stamp onto a beautiful looking handset was something that really appealed, with the HTC One M9 INK really capturing my personality.”
HTC INK is a Limited Edition campaign, which sees bespoke celebrity body art designs engraved onto exclusive runs of HTC’s family of premium HTC One handsets.
HTC’s CEO Cher Wang said: “The way your smartphone looks is just as important to your personal style as your bag, jewellery and even your body art. The HTC One M9 is our most beautiful handset yet and HTC INK reflects our commitment to best in class design by working with inspiringly creative people like Jourdan.”
A limited number of the handsets are available to buy for customers who register their interest with HTC.
