Your daily fix of all the latest fashion trends, news and views. From high street fashion to high-end designers and global fashion weeks, we’ve got you covered! Get the latest looks, including celebrity chic, A-list red carpet glamour and everyday street style. Discover the hottest styles, bags, shoes and accessories each season. Find out who wore what, and where to get it – never miss a trend!

High Performance Ski Gear: Helly Hansen

Helly Hansen high performance ski gear

Zooming, racing or elegantly shoop-shooping – whatever your skiing style, you want to be comfortable and protected from the elements in your slope-side ski gear. Let’s be honest though, it’s also a great excuse to crack out a stylish sportswear wardrobe – and we’ll take any excuse for that! Ideally you want something that keeps you […]

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Spring/Summer Pyjamas Edit


Whilst we are fully embracing the coming of spring, the clocks going forward on Sunday 27th means there will be one hour less in bed, BOO! So now is a great time to treat yourself to the perfect pair of pyjamas, just to make the transition that little bit easier. Our top 5 places to […]

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Spring Fashion Edit

Spring Fashion Edit

Today we’re stringing together some of our favourite trends for spring and showing you our top picks from high street stores! Our Spring Fashion Edit Take a look at our top picks for the new season. Blouses We adore the range of blouses and shirts on offer at the moment. They have become an essential […]

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ASOS bridal collection: we do!

ASOS bridal collection

Ding-dong the bells are going to chime! We are saying ‘I do’ to the announcement of a brand new ASOS bridal collection, bringing affordable wedding dress options to the modern bride. In wedding-world it’s surprisingly difficult to find a decent wedding dress for a normal sum of money. If you’re after something even brushing traditional (white, cream […]

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The Workwear Edit


When it comes to fashionable workwear, it’s nice to have a little change now and then from the classic white shirt and fitted trousers combination. With spring on it’s way, now is a great time to re-evaluate your wardrobe and invest in some fresh office looks. We have devised five looks suitable for work that […]

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Eyewear for Mother’s Day


When it comes to Mother’s Day presents, it’s nice to have a change from the typical card and flowers combination. Practical gifts always go down well with loved ones – especially when combined with a little splash of style – so why not get your Mum a pair of snazzy designer eyewear in time for Mother’s Day […]

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High St vs High End: Bomber Jacket

High St vs High End bomber jacket

A bomber jacket is a chic, casual way to cover up when you don’t want a full-on winter coat. With the promise of spring finally around the corner, we’re feeling inspired by the pretty floral designs hitting the shops. Throw a bomber jacket over your workwear for a smart cover-up, or use it as a […]

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Grammys 2016: Fashion Picks


We are struggling to decide what we loved the most about last night’s Grammys- Taylor Swift discussing that awkward Kanye lyric, Adriana Grande’s failed attempt at making a joke, or Justin Bieber’s facial hair causing a Twitter meltdown. The red carpet fashion, as always, was a mixed bag, so join us in taking a look at the most-memorable […]

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Look Fit – Get Fit: Workout Kit

Look Fit workout kit

We’ve all seen them. The brightly coloured patterned leggings and sports bras that are taking over every clothes shop, and yes, we really want some too! How do you pick your perfect workout kit when there are so many options to choose from? We Janes love a workout and so we have been picking out […]

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Pretty sexy: Valentine’s Day Lingerie

Valetine's Day Lingerie

Oh, Valentine’s Day, you creep up on us every year. Suddenly underwear stores are festooned with intricate-looking, webbed concoctions of black and red lace. Well this year, we’re not falling for it! We want to feel sexy and pretty – not trussed-up like a turkey. Luckily, there’s something out there for every preference in Valentine’s Day lingerie, […]

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Stars & Stripes

Stars & Stripes fashion

With the U.S. presidential candidates a hot news topic, we’re feeling inspired by two classic combos: stars & stripes. From cute, playful star prints to the ever-chic stripe, we’ve picked a few of our favourite ways to wear these two patterned trends. Reach for the stars with our top picks – from Breton to beyond! […]

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Wrapped up: The Scarf Edit

Average Janes scarf edit

At this in-between-seasons time of year, a scarf is the perfect way to instantly lift an outfit. It can add a splash of colour, perk up a winter coat, or put a new twist on a much-loved combo of jeans and a jumper. With a huge range on offer, purchasing one also doesn’t have to […]

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