H&M has just announced that it’s next autumn collaboration is with Parisian designer Isabel Marant. The Swedish chain has built a reputation for creating fashion’s most talked about designer-high street collections, previously partnering with some high fashion heavyweights such as Karl Lagerfeld, Stella McCartney and Versace. And who could forget them teaming up with David Beckham and his pants.

Isabel Marant for H&M

Marant’s style is equal parts urban attitude, boho elegance and rock ‘n’ roll spirit, creating pieces that become the epitome modern French style. For H&M she will create a wardrobe of must-have pieces inspired by this signature style, there will be clothes and accessories for women and teenagers and for the first time, the designer will be creating a men’s collection.

“I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honour. I aim at creating something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be mixed following one’s own instincts: my take on fashion is all about personality” ~ Isabel Marant

The collection is set for release worldwide in stores and online on November 14 2013. keep an eye out as we’re pretty sure this collection will sell out within hours and prompt queues snaking H&M stores across the globe!

These are some of our favourite pieces from her Ready-to-wear Fall 2013 Collection


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