A Great Gatsby grand design
At the moment it seems Great Gatsby fever is taking over the world. And it certainly has at Oxford Circus tube station in London in a 360 degree advertising makeover by Applied Media and CBS Outdoor. This incredible tunnel wrap transports you into a ballroom in the roaring twenties in an elegant, effective and immersive campaign. Visually it’s pretty stunning.
Baz Luhrmann would be proud.
The digitally printed floor graphics and huge wall panels work like magic, we’re glad TFL gave approval for such a lavish design and we hope it paves the way for future tunnel wrap advertising, temporarily transporting commuters into another world instead of being on their way to work.
You can view it now at Oxford Tube Station in London, watch the film as it is released from tonight, or head on to find it in our top films of 2013!