KENZO x H&M
H&M have recently announced that their next designer collaboration will be with KENZO, a vibrant and playful Parisian brand who brilliantly capture global culture to create fun and unique clothing.
Since joining the house in 2011, KENZO’s creative directors Carol Lim and Humberto Leon have set their own fashion agenda. They have incorporated bold colours and vivid prints into the clothing, revealed via high-impact shows, artistic collaborations and creative digital campaigns.
They will be bringing the essence of KENZO to H&M, creating special collections for women and men, as well as quirky accessories.
“With this collaboration with H&M we want to think big, push the boundaries and bring the new energy of KENZO to everyone around the world,” Carol Lim and Humberto Leon said.
Their iconic clothing has been worn by many celebrities and fashion bloggers. Including big names such as: Beyoncé, Zooey Deschanel, Selena Gomez, Lorde, and Rihanna. We expect a lot more will be donning the clothing when the collaboration hits H&M stores worldwide.
Alongside celebrities showing their love for the brand, KENZO also work with avant-garde artists, musicians, actors, and designers for each of their collections. Their Fall 2014 collection, saw a collaboration with filmmaker David Lynch, who mixed the soundtrack for the show and provided a large sculpture for it.
We are super excited to see what KENZO bring to H&M and have our hopes up for affordable price tags and unique clothing.
Creative Advisor at H&M, Ann-Sofie Johansson said on the collaboration: “we can’t wait to share with everyone the world of KENZO x H&M, with all of its creativity, fun and love of fashion.”
Kenzo x H&M will be available in over 250 H&M stores worldwide, as well as online from November 3, 2016.
What do you think of the KENZO and H&M collaboration? Let us know! @tweetjanes