We headed to The Rooftop of the Ham Yard Hotel this week to check out the new PRO:VOKE Liquid Blonde range. The sister of revolutionary purple-pop “Touch of Silver”, this wonderful new range will add a splash of sunshine to those luscious locks.

PRO:VOKE Liquid Blonde

Going for gold: PRO:VOKE Liquid Blonde

The hero product of this new range is PRO:VOKE Liquid Blonde Colour Activating Treatment Shampoo, a dense liquid gold that uses Tamanu Oil from the ‘blonde nut’, to repair your hair and give you a total radiance boost. It also contains Green Tea extract which offers antioxidant properties that, very thoughtfully, helps protect your lovely locks from UV damage whilst out basking in the summer sun (or snow as it currently seems!). Use this twice a week to instantly enhance the look of your blonde.

PROVOKE liquid gold haircare

Its partner in crime is the PRO:VOKE Liquid Blonde Intense Shine Conditioner. This feels glorious even as you massage it into your head, and your hair feels ridiculously nourished and soft after a good blow dry. Again, use this twice a week for super-duper shine and a high-gloss finish in just one treatment. (Even as a brunette this works an absolute treat!)

For everyday use

For everyday or regular use, then the PRO:VOKE Liquid Blonde Colour Care Shampoo & Conditioner could be your go-to. It contains light-reflecting particles to brighten highlights and unveil a multitude of blonde tones. The dreamy scent makes your hair smell fabulously glorious all day.

If you are a brunette Jane with dip-dye or ombré styling, then use this to boost the bits of blonde, adding texture and soft styling to your brown barnet.

Provoke Liquid Blonde new range

Liquid Gold

Liquid Blonde will not only bring out your blonde, but it will lengthen out time between those pricey salon trips whilst also ensuring you are babe-ing it as a full on blonde-bombshell every single day. Liquid Gold indeed.

Grab your Gold in Boots, Tesco or Morrisons.

Are you going for gold? Let us know, @tweetjanes.

Tickled your fancy?



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