The most iconic ice cream brand in the world is reinventing itself with a fitting and insta-piring new playful, look. Häagen Dazs, you cheeky thing!

My Extraordinary Life - with Häagen Dazs

The luxury ice cream is moving with the times and just like us recognising that our “Smash Hits” days are long behind us, they have morphed into hey-good-looking (insta) gram-ers!

Move with your mood and start Monday with their new fruit flavour sticks, for that impulse made-it-through-Monday-moment… then classically hit Friday hard, rewarding yourself with a pint of Dulce deleche. Dreamy.

Oh and, you know if you fancied a weekend cocktail (or mid-week, no judgement here) we’d suggest the Pralines & Cream Clover Club! Gin and ice-cream, these guys are genius!

Sam Bompas, founder of Bompas & Parr who collaborated with Häagen Dazs for My Extraordinary Life said: “Food is the most photographed subject on the planet with some 208 million posts hashtagged ‘food’ since the app launched in 2010. How are you going to get cut-though? Could you, for a moment at least, achieve your social media goals? Every design decision within My Extraordinary Life Häagen-Dazs is geared to create the ultimate luxury ice cream content for followers’ hungry eyes to celebrate the new exciting brand aesthetic and direction that Häagen-Dazs are taking. I am very excited to bring this immersive modern-day photography experience to life with Häagen-Dazs who are the original trendsetters when it comes to all things ice cream.”

Look out, from June (in U.K.) you will be able to share in their Extraordinary world…

#myextraordinarylife – because what Jane wants ordinary, right?

haagen-daaz


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